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Job ad & process · Checklist · 6 min read

Recruiting KPIs that count

In short: Six KPIs make recruiting measurable: time-to-hire, cost-per-hire, quality-of-hire, funnel conversion, offer-acceptance rate, and source-of-hire. Track a few of them consistently rather than many sporadically, and weight quality and retention over pure speed and cost — a cheap, fast bad hire is the most expensive of all. Attach a concrete action to every metric, otherwise it's just a dashboard.

The most important KPIs

  • Time-to-Hire: days from posting to acceptance. Pace = competitive advantage.
  • Cost-per-Hire: total cost per hire. Makes investments comparable.
  • Quality-of-Hire: performance/retention after 6–12 months. The metric that actually matters.
  • Funnel conversion: where do talents drop off? (ad → application → interview → offer → acceptance)
  • Offer-Acceptance-Rate: how many offers get accepted? Low = a problem with salary/process/fit.
  • Source-of-Hire: where do the best hires come from?

What matters

Measure a few metrics consistently rather than many sporadically. And keep your eye on quality & retention, not just speed and cost — a cheap, fast bad hire is the most expensive of all.

From measuring to acting

Every metric needs a question behind it: "What do we do when it's bad?" Otherwise it's just a dashboard.

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