The IT job ad that works

In short: An IT job ad brings in applications when it sells the role honestly instead of listing requirements: a clear title, a two-sentence hook, 4–6 real must-haves, a concrete tech stack, and an honest package with a salary range. Ads that state the salary get more and better-fitting applications. Close with one clear, hassle-free next step.

What most get wrong

Endless requirement lists, empty phrases ("dynamic team"), no salary, no face. Top talents skim that in seconds — and click away.

The structure that works

1. Clear title: role + focus + level where relevant. No "rockstar ninja".
2. Hook in 2 sentences: What will they work on, and why is it exciting?
3. The requirements that truly matter: 4–6 must-haves, the rest "nice to have". No one ticks 15 boxes.
4. Be specific about the tech stack: it shows respect for your audience.
5. Be honest about the package: salary (range), model (remote/hybrid), location.
6. Clear next step: short, hassle-free.

Put the salary in — yes, really

Ads with a salary range get more and better-fitting applications. In Austria, stating it is mandatory anyway (the collective-agreement minimum) — use it as a real selling point, not a box to tick.

Mini template

[Role, e.g. Senior Backend Engineer · Go] · Location/Remote · from €X gross/year We're building [product/problem]. You'll own [core task]. Stack: [...]. Must-haves: [4–6]. Nice-to-have: [2–3]. Here's what you get: [3 real points]. Next step: [1 click/email].

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